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Now the groundbreaking demonstration from Steorn is over, it’s very interesting to see the response from major and minor media outlets. There really is none.

Following Steorn’s failed 2007 demonstration in London there were plenty of reports from major media sources reporting on how another free energy claim had gone down in flames. Following this weekend’s demonstration however, it is hard to find any news about it outside of the few blogs and forums that have been paying close attention for some time.

I received this interesting comment on yesterday which illustrates how some Steorn enthusiasts could be feeling right now:

“It’s a disgrace that one of the biggest break-throughs in technology – possibly since fire – has gone so unnoticed. Steorn have done an amazing job at bringing this technology to market in the face of undignified ridicule.

Their recent demonstrations have now proven their claims without shadow of a doubt, and any sceptics have been invited to examine the readings for themselves to rule out the only other possible explanation; which is fraud. How much longer can the world sit back quoting the rules of laws of thermodynamics in the face of a working prototype? Orbo will change our lives, embrace it and increase research in this area!”

The lack of attention is not seeming to bother Steorn too much. Throughout the public demonstration process they have said that the people whose attention they are trying to attract are not the media, or the general public, but the engineering an product development communities. They are executing their business plan as they said they would, opening the SKDB yesterday and signing up people to come to the Waterways Centre in Dublin to run tests on their Orbo devices.

What will it take for mainstream science and the mainstream media to start paying attention? My guess that it will require  a respected and well known individual or entity in the scientific or engineering world would test Orbo and confirm what Steorn is claiming. And it might take a number of such claims to really make people stand up and take notice. Perhaps even that might not be enough — and only working Orbo products will be convincing.

Sean McCarthy has said that he has always expected validation of Orbo to be a process, not a one time event, and so far he is right.

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In following the public reaction to Steorn I have noticed that lately the media attention to Steorn has died down to a whisper. When the demo launched in December there were a number of online articles (though none from major news outlets) commenting on Steorn’s coming back to  life – and plenty of comments about the batteries in the orbos.  There have been few articles however, on the recent public demonstrations where Steorn have attempted to prove their no-CEMF claim that is central to Orbo technology. Yes, there are plenty of conversations taking place on online discussion forums where Steorn supporters and detracters go head-to-head at times, but these forum battles hardly make a dent in the public consciousness. Perhaps no one cares, or perhaps major media outlets have written Steorn off long ago and don’t feel it’s necessary to continue to report on how discredited Steon has been over the years. Or maybe people are just scratching their heads trying to figure out whether what Steorn had demonstrated has any validity. And maybe from Steorn’s point of view, the media attention doesn’t matter much anyway. What they want to do is to get engineers and developers interested enough sign up to the SKDB and start making Orbo products. From comments Sean McCarthy has made, there has been lots of interest generated in this target community – and its likely that for competitive reasons potential product developers are not going be signalling to the world that they are getting involved with Steorn. I just find it interesting that there is not broader media attention to what could be the biggest technological story of the industrial age

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